The SaaS Institute has grown fast this year, and we’re adding founder coaches in the US, Europe, and Asia-Pacific to keep up. Here’s who we’re looking for.
Founders at the MicroConf US reception. Institute coaches join a community of 300+ founders and mentors.
The SaaS Institute, our coaching program for B2B SaaS founders at $1M+ ARR, has grown fast this year. To keep every founder matched with the right coach, we’re expanding our coaching team.
We’re looking for experienced founder coaches to work 1:1 with founders between $1M and $10M ARR as their long-term strategic partner over the year. It’s a part-time, remote contract role: you set your capacity, and we fill it.
If that sounds like you, or someone you know, here are the details:
What you'll be doing
As a founder coach, you’re a founder’s long-term strategic partner. You get to know their business, help them figure out what matters most, and hold them to it. Each founder meets with you up to twice a month, and every call builds on the last.
Some of the responsibilities include:
Running one to two 1:1 coaching calls a month with each founder on your roster.
Helping founders turn a long list of problems (churn, hiring, building a leadership team, new markets) into a short list of priorities.
Holding founders accountable to the commitments they make between calls.
Bringing in the rest of our bench when a problem needs it: a tactical coach for a focused 3-6 month engagement, or an intro to someone on our mentor roster.
Picking up from our kickoff notes, so you start each engagement with full context on the founder's business.
Sharing what you're seeing with our program team, so we can keep improving the Institute.
Who you’ll coach (and how we support you)
Institute founders run B2B SaaS companies between $1M and $10M ARR. They've found product-market fit and are working on the problems that come after it: scaling the team, stepping out of day-to-day execution, and finding the next growth levers.
We handle everything around it so you can focus on coaching:
Sales and matching: we find and vet founders, and match them with a coach based on their stage, needs, and time zone.
Onboarding and scheduling: our program team runs kickoffs, books your calls, and keeps founders engaged between sessions.
A team around each founder: every Institute member also has a mastermind group, a 300+ person founder and mentor community, and in-person events. You're never the only source of support.
Who we're looking for
The ideal coach is a professional coach who specializes in founders and has worked closely with them through the $1M-10M stage. An operator background is a plus, since it helps to have been in a founder’s shoes, but coaching experience is what we’re hiring for.
You've coached SaaS founders (or been one) through scaling: hiring, building a leadership team, delegating, and setting priorities.
You're comfortable being a long-term strategic partner, not just a sounding board. You push founders toward decisions and follow up on them.
You know when to go deep yourself and when to bring in a specialist.
You write and communicate clearly, and you're reliable with scheduling and follow-through.
Our founders are spread across the US, Europe, and Asia-Pacific, so we’re looking for coaches in all three regions.
Bonus: you’ve built or scaled a SaaS company yourself.
What this role can do for you
Competitive hourly rate, prep time included.
3-10 founders at a time, depending on your capacity. We bring the clients, so you spend your time coaching instead of selling.
Long-term relationships. Founders commit for a year, so you get to see the impact of your work compound.
A strong network. You'll work alongside our other coaches, mentors, and the TinySeed team, and get to know some of the most ambitious founders in SaaS.
Interested, or know someone who’d be great?
Email tracy@saasinstitute.com with a bit about your coaching background and the founders you’ve worked with. And if a coach comes to mind, please send this their way. We’d love the intro. 🙏
Are you a founder at $1M+ ARR? Meet our coaches and learn more about the SaaS Institute.