New Case Study: Design Master Software (SaaS Institute)
Hear why founder David Robison joined the SaaS Institute — even after 25 years in business and more than $2M+ ARR.
Big thanks to David Robison, founder of Design Master Software, for walking us through his experience with the TinySeed SaaS Institute, including:
Why he decided to join a coaching + mastermind program after already building a profitable, successful company over decades.
What he was looking for in founder support (and why traditional accelerator, mastermind, or coaching programs didn’t fit).
The challenges he was facing around positioning, customer success, and leadership capacity — and how the Institute helped him get clarity and momentum.
The role that a carefully matched coach and a small peer group played in helping him make faster, more confident decisions.
The SaaS Institute is designed for founders who have crossed the $1M+ ARR threshold and are now navigating the next stage: scaling sales and support, prioritizing product direction, hiring and developing leaders, clarifying strategic focus, avoiding founder isolation, and more.
It combines small peer masterminds, monthly 1:1 coaching, and targeted mentor access — all built for B2B SaaS founders who want to scale intentionally rather than reactively.
Interested in joining? Learn more at https://saasinstitute.com